Fresha vs Vagaro

Both run your calendar and both list you on a marketplace with a client app, but they charge in opposite ways. Fresha keeps the subscription low and takes a fee on the first visit of a new client from its Marketplace. Vagaro starts higher and sells features such as forms, online deposits and payroll one by one as add-ons.

At a glance

Swipe or scroll sideways to see Fresha, Vagaro and Belcome.

Fresha and Vagaro: read on their own pages on November 10, 2026. Prices in US dollars, before tax.
Topic	Fresha	Vagaro	Belcome
Starting price	$19.95 a month for a one-person business	$30 a month for one location, $23.99 for the first 6 months	$14.95 a month per location, with one person taking bookings
Adding people	$14.95 a month per bookable team member in the US	$10 a month for each extra calendar, for up to seven licenses	$9 a month for each extra person taking bookings, never more than $68.95 a month per location
How new clients find you	The Fresha marketplace and client app	The Vagaro marketplace, plus a website add-on (MySite) at $20 a month	No marketplace: your own booking page, a Book now button and booking through AI assistants
Apps	Business app and the Fresha app for clients	Business app and client app; a branded app is $100 a month plus $100 to build	Belcome Pro on Google Play, in the App Store and in the browser on any phone, tablet or computer

Fresha's fee on new clients

A one-time 20% Marketplace fee on a new client's first appointment, with a $6 minimum; direct bookings through your website, Instagram and Facebook are free of that fee.

What Vagaro sells as add-ons

Deposits, no-show fees and waitlist: Online deposits and cancellation fees sit in the Online Shopping Cart add-on, $10 a month
Intake forms and consents: Forms add-on, $10 a month
Marketing messages: Larger e-mail plans priced by volume; text marketing from $20 a month for 1,000 credits
AI receptionist: Vera Receptionist answers messages, listed at $10 a month
Accounting: QuickBooks or Xero integration, $10 a month
Payroll: Vagaro Payroll, $34 a month plus $5 per employee

Choose Fresha if

You work alone and want the lowest subscription: $19.95 a month.
Many of your new clients come from a marketplace and you accept paying 20% of their first visit, with a $6 minimum.
Your clients already book in the Fresha app.

Choose Vagaro if

You want payroll with tax withholding and direct deposit inside the booking app: Vagaro Payroll is $34 a month plus $5 per employee.
You want your own branded app in the stores now: $100 a month plus $100 to build.
You run a large team: past seven calendar licenses, Vagaro stops charging for more.

Where Belcome fits

Belcome is our product, so read this part with that in mind. It has no marketplace and takes no fee on any client. Forms, deposits and no-show fees, e-mail campaigns and accounting sync are in one plan at $14.95 a month per location, never above $68.95, and the booking page speaks English, Spanish, Portuguese, French, German and Italian. If a marketplace is how you fill your calendar, Fresha or Vagaro fits better.

Each one against Belcome: Belcome vs Fresha · Belcome vs Vagaro

Moving your clients: Moving from Fresha to Belcome · Moving from Vagaro to Belcome

Sources

Belcome pricing in full

Questions about Fresha and Vagaro

Is Fresha cheaper than Vagaro?

On the subscription for one person, yes: Fresha is $19.95 a month and Vagaro is $30 (or $23.99 for the first 6 months). Fresha also charges a one-time 20% fee, $6 minimum, on the first appointment of a new client who found you on its Marketplace, and Vagaro sells forms, online deposits and accounting sync as $10 a month add-ons. The total depends on where your clients come from and which features you use.

Which is cheaper for a team of five?

Fresha's Team plan is $14.95 per bookable member, $74.75 a month for five. Vagaro is $30 for the location plus $10 for each extra calendar, $70 a month for five before add-ons. Belcome for five people taking bookings is $14.95 plus four times $9, never more than $68.95 a month.

Do Fresha and Vagaro both have a marketplace?

Yes. Fresha lists you in the Fresha marketplace and client app, and Vagaro in the Vagaro marketplace and client app. Belcome has no marketplace: clients book on your own page, a Book now button or AI assistants, with no commission.

Can I move my clients from Fresha or Vagaro to Belcome?

Yes. Both let the owner export the client list, and Belcome imports it. The step-by-step guides for each are linked on this page.